Project Objectives
Bearizona Wildlife Park, located in Williams, AZ, is a drive-thru wildlife park featuring North American animals such as bears, bison, and wolves. The park also includes a walkable area called Fort Bearizona, which offers interactive exhibits and animal demonstrations.
Redesign the site's aesthetics to effectively convey the park's in-person experience, online.
Highlight special offers to drive traffic and lead to a higher product conversation rate.
Adopt a mobile-first approach, ensuring seamless user experience across all devices.
Improve pages with little to no information in a way that allows users to quickly find what they are looking for.
Improve pages with little to no information in a way that allows users to quickly find what they are looking for.
Outdated Design
The outdated design of Bearizona’s previous website was characterized by a cluttered layout, poor use of visuals, and an overall lack of visual hierarchy.
The site’s design failed to capture the essence of the park and its diverse wildlife offerings, resulting in a lackluster user experience that did not inspire visitors to explore further.
Modern Design
To address these issues, our team implemented a more modern design that focused on user experience, visual appeal, and seamless navigation. We utilized a clean and intuitive layout that enhanced readability, making it easier for visitors to find the information they needed.
We incorporated captivating visuals, including high-quality images and videos, to showcase the park’s unique wildlife experiences and create a more immersive online presence.
Hidden Offers
On Bearizona’s previous website, many of the park’s unique offerings and experiences were obscured and not clearly laid out, making it difficult for visitors to discover and understand the full scope of the park’s attractions.
Essential information about animal exhibits, guided tours, special events, educational programs, and conservation initiatives was either hidden or inadequately presented, leading to a suboptimal user experience and missed opportunities for promoting the park’s value to potential visitors.
Improved Offer Visibility
On the new site we employed visually engaging content blocks on the homepage and throughout the site to draw attention to specific features, events, and initiatives. These content blocks incorporated enticing images, concise descriptions, and clear calls-to-action, encouraging users to dive deeper into the park’s offerings.
By prioritizing content organization and clarity, we successfully showcased Bearizona’s unique experiences and attractions, making it easier for visitors to plan their visit and engage with the park’s conservation efforts.
Not Mobile Friendly
Bearizona’s old website was not the most mobile-friendly, which presented significant challenges for users accessing the site via smartphones and tablets. The site’s design and layout did not adapt well to smaller screens, leading to a cumbersome browsing experience with content that was difficult to read and navigate.
This lack of mobile responsiveness not only resulted in a frustrating user experience but also limited the site’s reach to a growing number of potential visitors who primarily use mobile devices to access the web.
Mobile First Design
Understanding the importance of mobile accessibility, we built the new Bearizona website with a mobile-first approach. We designed the site to be fully responsive, ensuring that the layout, images, and interactive elements would adapt seamlessly to different screen sizes and devices. We prioritized touch-friendly navigation, making it easy for users to interact with menus, buttons, and links on mobile devices.
Additionally, we optimized the site’s performance to ensure fast loading times and a smooth browsing experience, even on slower mobile connections. By embracing a mobile-first design philosophy, we successfully created a website that caters to the growing number of mobile users, providing a seamless and enjoyable experience for all visitors, regardless of the device they use.
Numerous Thin Pages
The old Bearizona website was characterized by numerous pages with sparse information scattered across the site. This fragmentation made it challenging for visitors to obtain a comprehensive understanding of the park’s offerings and to locate the specific details they sought.
The disjointed content organization led to users navigating through multiple pages to piece together information, often resulting in frustration and a suboptimal browsing experience.
Robust Topical Pages
In contrast, when designing the new Bearizona website, we intentionally grouped topical information together to create more robust and informative pages. This approach allowed us to present all the relevant details a visitor may need in a single, easily accessible location.
By consolidating related content and presenting it in a cohesive, well-organized manner, we made it more convenient for users to find the information they required without having to navigate through numerous disparate pages.
This improved content structure not only enhanced user experience but also fostered a deeper understanding of the park’s offerings, events, and conservation initiatives. Visitors can now effortlessly access comprehensive information, making it easier to plan their trip and engage with Bearizona Wildlife Park’s unique experiences.
Inadequate Customer Care
Bearizona’s previous website management company exhibited inadequate customer care, which negatively impacted the park’s online presence and hindered their ability to address website-related issues effectively.
The management company was unresponsive to Bearizona’s needs and concerns, often taking an excessive amount of time to resolve problems or implement changes. This lack of timely support left the park struggling to keep their website up-to-date and in line with their evolving needs, ultimately resulting in a subpar online experience for visitors.
Excellent Customer Service
Our team prioritizes providing excellent customer service throughout the website redesign process and beyond. We believe that strong communication and collaboration are key to ensuring a successful project outcome and a lasting partnership
We provide ongoing support and maintenance services to ensure that their website remains current, optimized, and aligned with the park’s objectives.
You Can't Afford to Lose Customers Online
We know that your in-person experience is fun and exciting, but if your website isn’t built around your customers online experience, you will continue to leave money on the table.
Intrigued, but want to learn more? Let’s hop on a 30-minute free consultation call to discuss your business and how we can help relieve the frustrations of your website.
